Linking Green Human Resource Practices and Environmental Performance: The Role of Green Innovation as Mediator and Environmental Strategy as Moderator

Abstract

Purpose: This research study aims to investigate the impact of green human resource practices on environmental performance.

Methodology: In this study, data was collected via a structured questionnaire, which consisted of different segments relating to the social-economic factors of respondents and questions relating to the main variables (green human resource practices and environmental performance). One section of the questionnaire is designed to examine the mediating effects of green innovation and the moderating effects of environmental strategy. Moreover, structural equation modelling is used to analyze the statistical relationship between the variables.

Findings: Results of the study reveal that there is no direct relationship between green human resource management and environmental performance. In contrast, green innovation mediates the relationship between green human resource management and environmental performance. Furthermore, it is suggested that environmental strategy also plays a significant role in enhancing the company's environmental performance by moderating the relationship between green innovation and environmental performance.

Implications: Many academics and practitioners, particularly those working in the field of business, will benefit from the findings. Research limitations and future research opportunities are also addressed.