Aims & Scope

RADS Journal of Business Management (RADS-JBM) is a double-blind peer-reviewed, open access bi-annual journal of, Jinnah University for Women, publishing research articles and reviews in the fast-emerging areas of business management. The journal acts as a prospect for business management researchers to inspect and converse issues that prevail either locally or globally. Methodical investigations of business phenomena in various contexts are an attempt to create awareness of the central issues facing business arenas and to advocate solutions based on findings of theoretical, methodological or empirical research. RADS-JBM welcomes contributions from all around the world. A high-quality double-blind peer review ensures its quality and original contributions in the field. The journal is essential reading for all researchers involved in business management.